Be it Google, Facebook, Instagram or offline media such as television, radio or the written press, we will tell you what the variables are to start investing in advertising. When a prospect comes up to an agency one of his first questions from him is: how much should he spend on advertising? And the answer is not always that simple. In fact, we will say that it depends on multiple factors. Goals. The more ambitious your goals, the higher the recommended ad spend to reach them. Be
careful, an objective should not be “to sell more”, but something more specific canadian media email list such as “position myself as the number 1 restaurant in a certain area” or “an increase in sales of 34% throughout the quarter.” Time of achievement of the objectives. The above brings us to this point. When an advertiser aims to achieve its short-term objectives, the investment in advertising will have to be higher.
Competence.
There are quite seasoned sectors. For example, Software as a Service (SAAS) often require hefty budgets to achieve conversions, compared to a local restaurant.
Type of business, product or service. Do you have a physical or merely online store? Is it a B2B or B2C business? Is it a seasonal product? Is it a necessity or a luxury item?
All are variables that modify the answer to the question of how much you should initially invest in each advertising platform.
Buyer person. We do not forget your target audience, that representation of the person who is going to buy your products or services with certainty. This has its own weight in the advertising budget. Do you know how your audience searches for information? How do they solve their problems? What media do they read? Who do they relate to?
The Internet offers advantages for both the customer and the owner, since you can search for exactly what you want, without the hassle of having to make endless phone calls, drive to shopping centers or browse mail order catalogs.
One quick keyword or 3, and hundreds of results compete for attention on the screen. Ensuring your business is one of those near-top results is a combination of factors: specificity in product offering, search engine optimization of web content, and links to and from related topics and sites. if you have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower,
The only way to get noticed on the internet is to have a listing or presence, be it a dedicated website, ads on relevant sites, or word of mouth. Often times, ads in online magazines, informational sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a blog or blog can have. a dedicated website. Rates are typically available for daily, weekly, or monthly terms, increasing flexibility and allowing greater freedom of action for a tight budget.
