I had a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. The reports allowed us to collect them, ready to act. Plus, there was something oddly satisfying about seeing what you had achieved physically. On the other hand, Job Function Email Database I hated reporting because it took so much time and effort. In fact, statistically, reporting is actually the second biggest time sink for PPC managers . It’s not surprising. (If you’re curious, keyword research was in the first place. We’ve already covered how you waste your time on keyword research here).
After Spending So Much Time on Reports
After spending so much time on reports, these reports were ignored. Customers either didn’t care or didn’t understand. So what was the point? But then I discovered a better way and started writing reports that people really wanted to read in a fraction of the time. You can do the same and stop hating your report Job Function Email Database by doing one simple thing. Stop complicating it too much. Yeah, a revolutionary statement there. If you read our work on simplified PPC management, you’ll see that this is a common theme. But don’t worry, I’m not going to give you an inspirational but impractical quote and let you go on your way.
This Is Not That Type of Article
This is not that type of article. A data-happy wonderland Overcomplicating reports comes down to two key areas:The data you use in reports. How you create your reports. We are about to enter the first. Some reports look like Willy Wonka and the data factory. There are metrics everywhere Job Function Email Database you look! Which is not so useful. Simplify your reports by selecting the data that matters. But that’s easier said than done. You need to show the full picture of what’s going on, but not all campaigns can be judged by the same metrics. So what are you doing?
