Every day more than 200,000 million emails are sent around the world, a huge number, yet many of them never reach their addressee because the Internet service provider (ISP) identifies them as spam or Phishing emails and delivery does not take place.
On the other hand, it is very common for emails in which personal or payment information is asked to pass the spam filters of the ISP or the recipient, when it is clearly phishing emails. In the third quarter of 2016, the number of spam with malicious attachments exceeded 70 million, according to data from Kaspersky Security Network (KSN).
This situation is not only annoying because there are emails of great importance that do not reach their recipients, but because the companies and Malaysia Email Database brands that are impersonated have their reputation damaged, which causes a loss of trust on the part of users.
Cooperation produces security
Senders of bulk messages who have the recipient’s permission to deliver their advertising to them (Permission Marketing) also have an interest in ensuring that their messages reach as many recipients as possible. Due to email filters, a large part of these messages do not reach their destination, but are intercepted by ISPs. The way these senders use to avoid the filters are the positive lists of the supplier companiesfiltering, which are experiencing a strong rebound today. This task is quite costly both for senders, who have to deal with many different providers, and for ISPs, who need to check a huge number of senders to ensure compliance with their criteria, which is very difficult.
To centralize this process and minimize costs to sender and recipient , while still ensuring a high level of quality, the Association for the Internet Economy eco eV (Verband der Internetwirtschaft eco eV) and the German Marketing Association of Diálogo eV (Deutsche Dialogmarketing Verband eV) have launched the cooperation project ‘ Certified Senders Alliance ‘ , or Certified Senders Alliance, for its acronym in English, CSA. (see box).
Each brand is a goal
Cybercriminals typically send fake phishing emails that are blatantly similar to those from real providers. The biggest affected by these attacks, apart from banks, are online stores and electronic payment systems of delivery companies, such as DHL.
“In addition to the sectors mentioned above, any brand that has a solid reputation based on the trust of its consumers is a potential target. Companies that have invested in developing their brand face the challenge of their customers receiving emails asking for everything from personal information to payment information, “explains Julia Janssen-Holldiek, Development Manager.
of Business and Relations ISP of the Certified Senders Alliance (CSA).in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.