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How To Improve Your Email Open Rates

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world.

For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain.

Business users deal with more emails in their inbox than ever before. A study from the Radicati Group suggests that there are currently 4.9 billion email accounts worldwide, sending and receiving roughly 225 billion emails between them. To be clear, that’s 225 billion emails every day. According to Radicati, this equates to the average business user receiving 92 emails on a daily basis.

The harsh truth is that a lot of email gets ignored. And if your email doesn’t stand out against the other 91 in your recipient’s inbox, there’s a good chance yours will be one of them.

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So, what can you do to get yours noticed? There are numerous tips and tricks rumors to boost your email open rates, that range from the easy to the extreme; from finding the optimal sending time to mobile optimization or asking subscribers to whitelist your email address.

But we think the most reliable way to increase your open rates is through a consistent focus on your email’s lifecycle. That means focusing on Bosnia and Herzegovina Email List  your audience (s), your email’s content, your email’s design and what to do once it’s been sent. In this post, we’re going to cover four key areas of email marketing that can help arrest the attention of your audience, bring more traffic to your website and ultimately earn you more leads.

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1. Consider your content
Your email content is crucial. Without content that resonates with the reader, they’ll simply move on to the next email.

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Subject lines

Subject lines are a big part of your content — the best of which use snappy and actionable language to arrest the reader’s attention. You need to strike a balance between telling them why they should open the email without giving away exactly what’s inside. Think about:

• Creating a sense of exclusivity, urgency or personality
• Quoting statistics, metrics and testimonials
• Posing a compelling question
• Using humor

Body text

Clarity should be the cornerstone to your emails. The body text should cater more towards information than persuasion (save the latter for your subject lines). Once they’ve opened the email, you need to be clear and to the point, making it as easy as possible to understand. Sticking to short sentences and paragraphs and always keeping your message on-point will help you do this.

2. Get noticed
The other vital ingredient to an appealing email is design. With our attention spans shorter than ever, visual stimuli are more important than ever; 90% of information absorbed by the brain is visual. So, the first impression have already found a product that you want to buy, before adding it to  Buy Leads the basket googlo it; your email imparts on the reader is arguably the most important. And the first thing they should see is some imagery.

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