First of all, your story needs to resonate with your market. Sounds obvious. But you’d be amazed at how many people don’t get this.
For example, if you’re selling a “How to lose weight” guide for overweight people, telling stories of someone who’s already in great shape probably isn’t a good idea. Just because an overweight person wouldn’t be able to resonate with the story.
Instead, you’d need to be telling stories of how an overweight person managed to turn their whole life around by losing weight and getting fit and healthy.
You’d need to start off the story by explaining how they felt when they were overweight. Then, once the people on your email list have resonated with the story, you can then say how that same person managed to turn their life Taiwan Business Email list around. Finally, you should end with saying how much better they feel now they’ve lost weight and are healthier etc.
You just need to adapt this same principle into your own email marketing, so it applies to your own market and email list.
Remember, start off telling stories which “meet” the people on your email list where they currently are (in terms of how they are feeling), and then transition into talking about how the person in your story is much better off after using your product/service.
As for who to write your story about, telling a story about either yourself, or someone else who has used your product or service, is always a good idea.
This email marketing strategy Buy Leads will make the people on your email list far more likely to buy from you.