Posters with a large QR code were put up in various cities worldwide. These posters led to the pop-up location. If you managed to find this location, you could win a golden ticket for the CONFIRMED app, so you could buy exclusive sneakers from the CONFIRMED collection. adidas confirmed pop-up marketing trends Source: adidas CONFIRMED (via Hyperbeats ) How will you make use of this in 2023? It is especially important to take the local market into account: respond to local events and the needs of the local consumer. In the case of small local events, it is important to give your franchisee or local partner the resources to organize these types of events themselves.
Local Search Updates
For example, making branded materials and activators easily and centrally available. 2. Local Search Updates Successful local marketing is not possible without local search. While search giant Google has been fully committed to Senegal Phone Number the power of local for a number of years, we see that other platforms, such as Instagram, are also rolling out features for local search. Here are the local marketing trends for 2023 in search: SocialSearch Google Neighborhood Vibe Source: Google Google Maps recently released an update called Neighborhood Vibe . The feature shows the vibe of a neighborhood by showing photos uploaded by users. Google does this by combining AI with content from Maps users.
How Can You Benefit From This
They add more than 20 million contributions to the map Buy Leads day, including reviews, photos and videos. The update thus makes Google Maps feel more like the real world by enabling a “vibe check”. According to Google, the feature is intended to help users decide what’s worth discovering. Thanks to this function, local hotspots appear directly on the map. Instagram rolled out a similar feature this year: Instagram Map . These updates are part of broader local marketing trends: social search.