Although many may think otherwise, most marketers claim that the effectiveness of their email marketing campaigns is improving. This has been revealed by the conclusions of a recent study carried out jointly by Return Path and Ascend2.
The report has been prepared through interviews with 88 marketing professionals. 60% of these work for companies focused on B2B, 22% do the same with B2C companies and 18% subtract their services for hybrid companies.
In this way, we see that 58% of the participants in the study indicate that the performance Laos Email Address of their email marketing campaigns is increasing significantly. 27% respond that it has improved marginally.
Only 15% express that the performance of their email marketing actions is being lower as can be seen in the graph that we show below collected by MarketingProfs.
About 60% of respondents believe that email is the best tactic for meeting their marketing goals. 31% say that it is an above-average technique in terms of performance and effectiveness.
Do you agree with these data or do you think that email marketing has its days numbered?As you can see when writing an email we must take into account several aspects related to both the form and the content.
In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.