For the time being, this change has not had much effect within the tool. Looker Studio works the same as Google Data Studio and does not yet have any additional features or a new look. The platform will be expanded with data models that users already know from Looker, but these options are still under review. Looker Studio Pro Google indicates that in addition to the regular version of Looker Studio, which remains free, a Pro version is also available. The Pro version contains various features that may be of interest to larger companies in particular, such as management options, collaboration options and SLAs.
Looker Studio Pro
The latter is of course perfectly in line with the current focus on privacy and data. What is the impact for marketers? The name change is an exciting development in my opinion. The possibilities of creating dashboards via Data Studio are shifted from ‘only’ displaying Italy Phone Number and analyzing online marketing figures and data from Google Sheets to a total integration of all possible data within a company. Looker Studio really competes with Microsoft Power BI and Salesforce’s Tableau.
Internal Source of Information
Google indicates that it will be investing heavily in artificial intelligence in the coming period, which means that there are also great opportunities there to respond quickly to changing data. At first glance, apart from the name and logo change, there is still little Buy Leads visible in Looker Datas Studio. But the changes within the Google Cloud platform are promising. The ability to easily integrate other business data into a dashboard in addition to marketing data gives users the opportunity to make even better analyzes and (marketing) decisions. As a marketer and data addict , I’m curious to see what’s to come in the near future!Google’s annual Search On took place at the end of September. During this event it was announced again which new features are coming in Google Search. And there are quite a few, because Google is not exactly standing still.
