The Italian email marketing company MailUp is booming. In our country it is deploying an authentic promotion strategy to make itself known among potential users. A team of experts from the company are focused on its Spanish journey and the facilities it offers are increasing. The most recent measures include an easy and free app through Facebook, which is available in five languages and allows you to synchronize the data with your MailUp account.
Fabiana Scamardella, MailUp customer service , explains the usefulness of the service they offer and talks about the future of the email marketing sector.
What is MailUp?
MailUp is a technology company that offers a tool to send campaigns by email and SMS. With more than 8,000 clients and 25 billion emails sent each year, we are the most chosen to manage email marketing from Italian companies and agencies.
The platform has been created for companies and needs of any sector, from the smallest businesses to the largest companies such MailUp is an open Netherlands Email List and complete system that also allows the data flow to be integrated with external systems, that is, it allows a system such as a CRM or CMS to speak with our tool. Our first objective is to provide an intuitive and suitable tool for all business realities.
Why have you decided to open your way in the Spanish market? What differences and similarities do you see between the markets of Spain and Italy?
Spain is one of the most interesting markets for different reasons. The first is due to its similarity to the Italian market. In some respects Italy and Spain are similar, as in the typology of companies. Another reason is the growth of knowledge and the spread of the digital world in the territory.
We have had the opportunity to learn about different Spanish business realities and we have detected a good level of interest in the tools and opportunities that the world of digital marketing offers and for us it is a new stimulus to accelerate our journey in the Spanish market.
About the differences between the Italian market and the Spanish market, the main thing is to catch up on the knowledge of the new environment. We have just entered this market so we still do not have a brand awareness like in Italy. But logically we foresee the need for a new approach. That is why we are studying different solutions to answer the needs of the Spanish market. An important role could be played by bloggers and influencers, who are always a good link to establish collaborations.
This rapid growth is also due to the fact that MailUp has been listed on the stock market since 2014. Our next goal, although it seems ambitious, is to bet on internationalization. In fact, MailUp is already present in the United States, with a headquarters in San Francisco, and will soon open a new headquarters in South America.
What does MailUp provide compared to other competitors that we can find in Spain?
First of all, our price logic, pay per speed, which means that you do not pay according to the number of recipients included in the database, but rather that, depending on the speed of sending, a flat rate is set.
Email marketing standards
As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.