Consequently, one of the biggest by-products of social media has emerged: influences marketing, a strategy in which companies have relied to win new customers and generate higher revenues.
In this sense, firms of all sizes and industries have partnered with influencers (people with a large number of followers on social networks, strangers or celebrities offline and online), to promote their products and services.
Currently it is common that on platforms such as Twitter, YouTube, Facebook, Instagram, TikTok, we see videos of various characters talking about the pros and cons of using a specific brand of makeup, computer, watch, etc.
The use and practice of these types of tactics is on the rise, mainly because many of these people have enormous power of persuasion with citizens.
The influence’s have been able to understand what types of content seeking younger generations, rather than the more traditional channels are not achieving.
Some studies show that 74 percent of consumers trust the opinions they see on social networks, including those of influence rs, so they intervene in their decision to buy to buy a product or not.
While 71 percent of marketers say that working with influences has a positive impact on their business, and 86 percent say they have used this trend in the last year.
A profitable practice
In Latin America, the alliance between influences and brands is a trend that is growing, as it is a tactic that few can resist and in which few want to stop being.
For example, in Mexico the value of the influences market is estimated to reach 15 million dollars, which could grow at triple digits in the coming years, according to data from the agency specialized in influence marketing in Latin America, Fluvial. it is estimated that indian embassy in afghanistan email address there are 12 million 044 thousand 815 influences distributed in 20 countries. Brazil, Argentina and Mexico are the nations that lead the hiring of this type of figures, according to the study of Influences of Latin America, prepared by Influence.
The price of an influence marketing campaign depends mainly on the character that the brand hires and what he or she charges.
Currently, the cost of hiring an influences is variable and each company establishes the payments with them, taking into account three aspects: the Buy Leads engagement that contributes to the brand, the type and time of the campaign, and the exchanges that both parties agree to. .