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Horizontal Seo Focus on Topics Instead of Keywords

Number 1 in Google. We all want it, but few can afford it. If you already know that you will not reach that number 1 position, how do you use SEO to achieve something with it? 15% of monthly Google searches are new New onChallenge: Don’t use the word “just” from now on vr Why UTM tags are an indispensable part of your marketing strategy vr Customer-oriented business: a little better every day do The local marketing trends of 2023: experiences & engagement do 10x popular: ChatGPT, jip-and-janneke language, love for LinkedIn & trends wo Chantal Smink advocates horizontal SEO.

Monthly Google Searches Are New

She explains in detail why this can be a smart SEO strategy in ‘The SEO and Content Strategy Handbook’. But let’s start at the beginning: what is horizontal SEO? This involves ranking as broadly as possible on as many different searches as possible. There is a lot Luxembourg Phone Number searched for in Google than keyword tools tell us. For example, did you know that every month 15% of searches are new to Google? That is interesting for you to know, because… So we all succeed in entering new search queries into Google time and time again. They can be short tail searches of one or a few words, but Google should know them all by now, right? Chances are that it mainly concerns searches that are longer and more specific. these new searches cannot be found in advance in keyword tools.

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No Keywords as a Starting Point but Subjects

we may never reach a point where we only see known searches. In 2007, Google reported that 25% of monthly searches were new. In 2017 and 2018 Google confirmed this 15% and now in 2022 it is still 15%. Google seems to handle about 5.6 billion searches per day, says Smink in her book. If 15% of that is new, that’s 840 million searches per day. Suppose the Netherlands had a 1% share in this, then that Buy Leads still be 8.4 million searches per day about which Google has little or no information. There are opportunities there! No keywords as a starting point, but subjects Tools such as the Keyword Planner have mainly been developed for SEA campaigns: on which keywords can companies purchase advertisements? SEO specialists also often use the tool, but Smink questions its reliability.

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