The internet marketing strategy most talked about is that of email list building. Every internet marketer has heard about it and most have some ideas about what it does but many do not know how to build their lists.
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This is the opt-in page where all your hard work sends people who are interested in what you have already shown them. Your whole internet marketing strategy Accountants email list has got them to this page so don’t scare them away with something that is unprofessional.
Clearly, quickly and simply tell them what your offer will do for them but don’t let it fill the page. Ask them for their details including their email address and make certain your opt-in form is clear and easily understood. Make your call to action a strong, clear instruction about what you want them to do. Do not be vague or they will not do what you want.
On your opt-in page promise to give them something tempting in return for their email address. It must be related to your sales offer so if you are selling computer lessons don’t try to tempt them with an eBook on horse training. Make sure it gives the viewer good value and is something they will be pleased with when they get it.
All too often free gifts given in exchange for an email address leave the recipient wishing they had not been tempted. That will not help your internet marketing strategy and they might unsubscribe from your list. Just remember; this part of your strategy is email list building.
After somebody has opted in you must thank them. The first page they should see after joining your email list is your confirmation page where you tell them their subscription has been successful.
This is your first opportunity to start building a lasting relationship so make them happy that Buy Leads they have given you their details and joined your list. You could start with a free nugget of information with a promise that they will get more value from you in future.