Good to know: all of this fully meets the GDPR Mongolia B2B List requirements and is also future-proof, because GA4 is cookieless . But how do you change this setting? Go to management. Click on ‘Data Settings’. Then click on ‘data retention’. Here you set the retention of event data to 14 months. Finally, make sure Mongolia B2B List that ‘Reset user data for new activity’ is turned on. Save the setting and you’re done. extend data retention Google Analytics Setting 2: Exclude internal traffic You naturally want to prevent your own visits to your website/webshop from being included in Mongolia B2B List the data. Like just about any other setting within Google Analytics, this one is a little further away.
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I’ll spare you the full search: Go to Mongolia B2B List management. Click on ‘Data Streams’. Click on the relevant stream. Scroll to the bottom and click on ‘More tagging settings’. Select ‘Define internal traffic’ here. Click on ‘create’. Enter the appropriate information. The easiest is to set the search type to ‘IP address equals’. So you only need to add the IP address. You can find that on . Don’t forget to save this by clicking on ‘create’. internal traffic rule Mongolia B2B List Setting 3: Exclude references Web shops often have to deal with certain payment programs such as Mollie, Rabobank or ING. These resources can sometimes Mongolia B2B List appear as a reference within your data. Within Google Analytics 4 you can find this at reports > acquisition > traffic acquisition.
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In the end, what matters is that your conversion is assigned to Mongolia B2B List the right channel. If you don’t set this, the visitor will be seen as a new session. The conversion is then assigned to the lastclick and that is referral and not to Google / CPC, for example, which retrieved the original session. If you’ve just excluded your Mongolia B2B List internal traffic, you’re already close to this setting. The first steps are therefore the same: Go to management. Click Mongolia B2B List on ‘Data Streams’. Click on the relevant stream. Scroll to the bottom and click on ‘More tagging settings’. Click on ‘Create a list of unwanted references’. Set search type to ‘reference domain contains’ and enter the reference at domain.