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Make this more specific by, for example, referring to actions in Costa Rica B2B List the production chain or the way in which the product is produc. So that the consumer can easily form an idea. When it comes to the benefit for the customer, sustainability alone is often not sufficient as a purchase motive. Respond to a relevant customer Costa Rica B2B List need. For example, use sustainability as a reason to believe for your product. 4. Be Measurable Make the promise you make measurable and verifiable. Think, for example, of the amount of CO2 emissions, the level of remuneration for Costa Rica B2B List production employees or slave-free production. For example, the Holie brand shows which specific projects it supports.

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Be honest if something is not fully verifiable. For example, Tony Costa Rica B2B List Chocolonely is honest about the fact that the production is not yet 100% slave free. 5. Don’t promise more than you deliver If you promise more than you deliver and the consumer realizes this, you have an acute credibility problem. It may seem Costa Rica B2B List obvious that you don’t promise more than you can deliver, but many companies cross borders. There are also gray areas that you need to be honest about. Think of Hunkemöller , which has recently become discredit in Germany . But the Costa Rica B2B List sustainability claims of multinationals also sometimes leave something to be desir. According to a study by the NewClimate Institute and Carbon Market Watch .

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Be aware of the image gap in sustainability communication . The moment Costa Rica B2B List your communication about sustainability is too progressive or deviates too far from the existing image that Costa Rica B2B List consumers have of you, you run the risk that the message is seen as greenwashing. This while the message may be correct. So it is sometimes better to dose the message. Credible or not? Consumers believe that the sustainability communication Costa Rica B2B List of companies is not yet in order. Sustainability promises are often still found to be implausible and the sustainability policy is often unclear.

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