An example could be ‘SEO agency’. Transactional search In contrast to the commercial search, there is a clear purchase intention behind the transactional search. ‘Hiring an SEO specialist’ is an example of this. It is important to know which search intent your target group mainly has. Then the real work can begin: look for potential keywords to focus your competitive analysis on. Focus on long tail keywords Long tail keywords are simply the more specific (and usually longer) keywords. It’s tempting to choose general keywords with high search volume, but that’s not always better. First, long tail keywords are much less competitive than the general keywords. It is therefore easier to rank high with it than with general keywords.
Take Advantage of Free Tools
In addition, long tail keywords are more specific than shorter keywords. This increases the chance that the Belize Phone Number will be converted into a sale. The final benefit is that long-tail keywords make it easier to target a niche. Also read: 3 reasons to switch from Yoast SEO to Rank Math An example of a generic keyword is ‘shoes’. For example, the long-tail keyword is ‘men’s black running shoes size 44’. Take advantage of free tools Several free tools make it easier to conduct keyword research within your SEO analysis. First and foremost, start with a brainstorm: which keywords do you think are important for your business? Once you have a list, you can use tools to expand and refine that list. Tools I recommend: Google Keyword Planner, with this you can not only see what the average monthly search volume is; it is also a useful tool for finding new keywords.
Research Your Competitors’ Content
This tool gives you an indication of the average monthly search volume and the difficulty of the competition. Google Trends is another Buy Leads search engine tool. You can use this tool to see how the popularity of specific keywords has changed over time. You can also compare two similar keywords so that you know which of the two you can best focus on. Google Search Console , allows you to analyze historical data of your own website. This way you will find out which search queries your website visitors used to arrive at your site. You can find this data under the submenu ‘Performance’.