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Lead Scoring: What is it and how to use it in your business?

Many times you act by instinct or blindly, sending promotions or marketing campaigns to your prospects and once you are not very successful, or it takes a lot of time to obtain good results.

With lead scoring that is over, you will be able to know more about your prospects and you will increase.

Lead scorin What is lead scoring? Lead scoring is nothing more than scoring the leads that you have in your database, that is, giving points or taking them away, in order to qualify them.

When you have many users in the database, there comes a time when it is very difficult to serve them all correctly in an automated way. So a score creation is necessary to be able to do so. With this score you can predict the behavior of prospects or potential customers in an easier way, so you will save time and effort.

This score will depend on different factors and in addition to the type of business yours is, the prospects from a hairdresser to a shoe store are not the same.

Why is lead scoring important?
You may wonder if it is necessary to apply a lead scoring strategy in your business or what benefits this marketing strategy can bring. Well, here I leave you with some of the benefits that it has:

Identify: You will be able to know your prospects better and identify them, this is one of the first steps to be able to increase your conversion. You will know what kind of people you have in your database and how you should deal with them.

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Improve communication: this is undoubtedly a consequence of the previous ones, when you have your prospects identified, you will know how to  university of botswana email address address them in a much easier way. Since not everyone wants the same thing, you will have to find out what each person’s interests are.

Visualization and measurement of the process: Think of it this way, when you are scoring your leads, depending on x factor, you will be able to know if you are on the right track or not, you will know when you had better performance and when you did not. One of the factors to be successful in your business is that you must measure your actions, in order to measure progress.
Types of lead scoring

There are two types of lead scoring: unidimensional and multidimensional.

One-dimensional
It is calculated to the lead with a score from 0 to 100 depending on the fulfillment of a specific objective and this has two ways.

Retrospective: The number of points assigned to each lead will depend on the amount of information they have provided and the interaction they have with your brand.
Predictive: Depending on the number of points assigned to each lead, an analysis will be carried out that will predict the purchase behavior.

Multidimensional
This has been more complex than the one-dimensional one, because it contains more variable, it is not only governed by one. So it gives a more accepted score for  have already found a product that you want to buy, before adding it to  Buy Leads the basket googlo it; each lead. For example, the interactions you have with our website, the demographic data you provide us, the questions you ask us by email.

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