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List Building and Relationship Marketing 3 – Building Your List Part I

List building is essential if you want to maintain a database, because decay of that database is inevitable. People move away, change phone numbers and email addresses, change their lifestyle, opt-out of your list or just get old and die. The good news is that there are lots of ways to add new people to your list much faster than they will fall off the other end.

The first category of people you will add to you list will be new customers. They may be Rwanda email list  the most difficult to come by, but once you’ve got them, you’ve definitely got them.

Rwanda Email List

A second category is people who have consented to being contacted by you, because they’ve accepted a free gift or have agreed to receive your newsletter or some other free service. They may have only wanted your free offers, but you have them on your list until they opt out.

Another group is people who have enquired about your product or service, and to whom you have sent details by post or email. They have actually asked you for your advertising material.

The final group is those whose details you’ve acquired from somewhere else. They may have given you their card, sold something to you, been referred by a mutual contact or in some other way made contact with you. In order to get these people onto your automated email list you will normally have to get them to opt in, but meanwhile you can still contact them individually.

Because contacting people one by one is time-consuming, you don’t want too many of your list to be in this category, but some potential clients will expect individual Buy Leads attention and some will be worth it. Meanwhile, get as many of the others onto your automated email list as you can.

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