In this day and age most people have computers and if they have computers they will have email. Email is a very powerful tool because you can contact so many people with a touch of a button. Sounds kind of scary, but the reality is, it’s here to stay. So if your in a small or any size business, mailing lists for marketing is a great step.
Think of it this way, you see commercials on T.V. right? Where are they coming from? Large businesses. They have the financing to have fancy commercials.
In email marketing, you have the initial investment to get the clients contact information, then gives you an open door to connect with these people again and again with special offers like bonuses, industry news, company info and many others. Mailing lists allows you to be in contact with your buyers, which can give you an edge to your competition.
- Use a pop-up or form
- Create a web page that is designed to build a mailing list,
Once you are working with a auto-responder you will receive a code that you will place inside your web page that will allow a form to be displayed so they can start adding email addresses.
Adding this form to your web page is a great way to monetize traffic you are already receiving, and can improve your sales while building an email list. The auto-responded that you use will provide you functions that will allow you to send out automated emails to your subscribers. There are ways to send out broadcast emails as well. These are usually a one time send out.
Now we can create a squeeze page, and this has one purpose, to grab email addresses and names. A squeeze page only has information of what you have at that time. Most Yemen Email List people will sign up to a squeeze page faster than when it’s on a web page, because there are less distractions.
How do you go about writing these emails? There are many successful ways to do this. You need to grab their attention. One common approach that works very well is to offer them something for free for signing up. But make sure what you are offering them for free is relevant to the squeeze page. What you need to put in your email is to provide information about the product you have and to have some type of reference of how it will help them.
I touched briefly on broadcast emails earlier. These emails are used to cover a promotion or to let their list know they are still around. So when you send out a broadcast, you can use this as a testing ground for a fantastic follow up sequence. When you find out that your broadcast is getting good results, you can then add it to the follow up sequence.
Overall, I’m just touching on the base of mailing lists for marketing. This can be very profitable in the long run if you are consistent in doing this for your business. Remember that you can use a form from an auto-responder to Buy Leads add into your web page or to use a squeeze page to grab names and emails.