As you drive down the road of email list building strategy, you may find some offers about on-sale/rent email lists. These are ready-made lists which are said to cover almost exactly what you needed for your business. Its convenience has tempted many e-marketers since it can help them save time and efforts compared to actually building a list from scratch.
Of course, every strategy has its own pros and cons. Most email marketing experts do not recommend purchasing mail lists for one simple reason-the owners of those addresses do not know you.
If you look at the picture from the users’ point of view, you can vividly see its resemblance to spamming.
Buy or build?
As said earlier, purchasing your own email list can indeed save you from the hustle of list building.
Email list building is a tedious and demanding task. Not only do you need to entice your visitors to Bermuda email addresses subscribe in your online publication but you also have to keep them interested in your products or services.
So why not focus yourself in producing the most alluring newsletters, postcards or e-books instead of doing both which will definitely drain your creative juices?
That’s a good point. Besides, most email lists sold today are designed in accordance to your product/service keywords. Rental builders are well aware of their set backs in the e-marketing industries and so they tried to polish up their commodity.
Adding the extra profits you can earn ahead of your time table, buying a list sounds pretty appealing.
However, that won’t erase the fact that your list still lies on the “almost” category.
The primary concern about ready made email list is its efficiency. How sure are you that these users are interested in your product? If you are selling golf clubs, are you sure these people are golf enthusiasts? What if they aren’t? Then you’ve got yourself a list of inactive buyers.
Most likely, your mails will hit the spam button. Spam mails are those unsolicited messages received. It is unsolicited since they are received without the owner’s knowledge or consent.
Spammers are generally identified as those IP addresses that send out a bunch of ad mails purely for commercial purposes but without a direct communication with Buy Leads the recipient. The recipient never registered for their site and has never agreed to any subscription.