You often come up with ideas other than long tail search terms. Example Short tail : food bowl cat Long tail : food bowl cat with chip Horizontal SEO : How do I feed multiple cats separately? How can I track how much each cat eats? Feed cat with diet food separately Cat eats chunks of other cat Cats fight over food Advantages and disadvantages of horizontal SEO Every SEO strategy has its pros and cons, including horizontal SEO. search volumes You don’t know how big the search volume is, so it’s difficult to prioritize.
Not always direct sales
Not always direct sales If you create content based on a horizontal SEO strategy, for search terms with a low search volume or content that mainly provides information, it can be difficult to measure what your Kenya Phone Number is delivering. This means that you have to come up with a different approach to measure the results. Think of offering a free magazine, requesting a sample pack or a request for telephone advice. If someone converts in that way, you can measure it and assign a value to it. You then have no turnover or a transaction. But you do have a soft conversion or micro conversion The market is open . You can often become findable by creating a good page, which means that the threshold for trying out horizontal SEO is very low.
No search volumes
Especially for smaller companies that cannot compete with the marketing teams and associated budgets of the big boys.The content strategy is your strategy Since you’ve thought about your topics and your client’s needs yourself, you have access to information that Buy Leads competitors don’t have. This means you can build an edge. About the book Handbook SEO & Content Strategy by Chantal Smink.The SEO and Content Strategy Handbook is a practical guide for anyone wanting to get started with SEO. Smink explains clearly and honestly how SEO works. The book is interesting for junior marketers and entrepreneurs who want to get started with SEO themselves, but I also learned something from it as an experienced marketer. She got me thinking. I’m all for data, but we shouldn’t fixate on it.
