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Marketing lessons you can learn from great companies

The constant renewal of companies and their investment in innovative projects are usually more than enough reasons for new entrepreneurs to throw in the towel before starting.

Although it cannot be denied that the marketing strategy of a powerful company will be more fruitful than that of a company that has just started, the reality, as we already told you in a previous post, is that marketing is not the engine of companies, because on the contrary, it is one of the strategies selected to achieve organizational objectives.

Think for a moment about how many web pages ask you for your email to register so that you can keep up to date with all the news. This proposal, which is quite innocent, turns out to be a way to create a client agenda. Through discounts, making them the first to know new products or even with VIP products, customers feel important and end up loyalty to the brand.

Be it Google, Facebook, Instagram or offline media such as television, radio or the written press, we will tell you what the variables are to canadian consumer email lists  start investing in advertising. When a prospect comes up to an agency one of his first questions from him is: how much should he spend on advertising?

And the answer is not always that simple. In fact, we will say that it depends on multiple factors. Goals. The more ambitious your goals, the higher the recommended ad spend to reach them. Be

Time of achievement of the objectives. The above brings us to this point. When an advertiser aims to achieve its short-term objectives, the investment in advertising will have to be higher.

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There are quite seasoned sectors. For example, Software as a Service (SAAS) often require hefty budgets to achieve conversions, compared to a local restaurant.
Type of business, product or service. Do you have a physical or merely online store? Is it a B2B or B2C business? Is it a seasonal product? Is it a necessity or a luxury item?

All are variables that modify the answer to the question of how much you should initially invest in each advertising platform.
Buyer person. We do not forget your target audience, that representation of the person who is going to buy your products or services with certainty. This has its own weight in the advertising budget. Do you know how your audience searches for information? How do they solve their problems? What media do they read? Who do they relate to?

In parallel, your page receives links from blogs, newspapers and . This arrival of good quality links is what is called link building and shapes the off-page SEO strategy. As  is a good company, other pages are interested if you have already found a product that you want to buy, before adding it to  Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower,  in it and write as we are doing about its good management or the quality of its products. As a result, search engines interpret this as a vote of confidence on the part of trusted websites, facilitating indexing.

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