Are you looking for an updated study that allows you to evaluate and compare your email marketing actions? Ahead! Recently a free Metrics and Analytics Report has been launched with all the numerical and percentage values on the behavior in general and by Industry through email campaigns. With this article you will be able to learn a little more about the concepts and data, access the report and measure your results.
The best way to evaluate the results of your actions in online marketing is to pay attention to the data obtained. In this sense, email marketing keeps its privileged place as a technique that allows you to measure the reach of each email, quantify your return on investment and optimize future shipments.
Metrics are a very productive way for you to know the important data of the world of email marketing and make comparisons. The more detailed your reports of a sent campaign are, the greater the possibility of adapting your future communications in order to improve strategies and boost results.
The metrics report for email marketing will be a qualitative accompaniment for you to observe your recent reports and compare them with the references in your sector, knowing what areas and rates you should pay attention to and how to improve them. Nothing better in the digital world than comparing results with benchmarks and competitors to improve the content offered!
Knowing online and free the numerical indicators of email marketing will help you evaluate the optimization of your emails, measure if a campaign has been successful, if you have achieved the expected openings and conversions according to your sector, how to correct eventual errors, avoid bounces and removals.
For example, according to the data provided by the report in the openings section, there are seven times where a higher open rate of email campaigns is perceived: Breaking down these values, a correspondence can be observed between the open rate in email marketing and the times to send the campaigns, the preferred working hours being the preferred one, with peaks at 11 am and 3 pm.
In turn, the free metric report indicates that the days with the highest openings are Norway Email List Tuesdays and Thursdays. These results suggest sending during business hours and days, times when Subscribers are using their electronic devices and with a greater predisposition to open their Emails.
The report of metrics for email marketing will be the key to unlock questions and improve the conversion of your business. You can apply data tracking and deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing explore deliveries by analyzing the following data: Average email openings: By hour, by day, by country, by industry, by email clients and devices.