So it was time for a new strategy with a bigger approach. We looked at the algorithm updates that had impacted many websites before October 2019. In an August 2019 Google blog, Google wrote: As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward. After sifting through the search quality rater guidelines , it became clear to us that the medical-related content did not meet Google’s EAT guidelines. Much of the content was translated directly from English and was not sufficiently localized.
Responding to Search Queries
No local medical sources were used for articles and literature written or reviewed Lebanon Phone Number specialists. In addition, it was not made relevant enough for Dutch readers. Based on these figures, we have implemented 3 improvements. Read also: The latest Google updates in a row [EMEA recap] 1. Install check moment To improve the quality of the content according to the EAT guidelines, we have had the current and new content checked by (medical) experts. In retrospect, we can say that it was also very logical to have this medical content checked. You don’t want to give you ‘customers’ incorrect information.
Benefits of Optimizing With Eat
Especially when it comes to serious medical topics. 2. Optimize and monitor Buy Leads We also optimized the current sources by finding articles online that were reviewed or written by specialists. Preference was given to articles on websites of hospitals or medical specialist institutions. In addition, we used Dutch sources as much as possible. We have listed the expert who reviewed the article at the bottom of the article with a link to a profile page of, for example, the hospital or clinic. By improving the relevance and authority of the article, the website also received more links with high authority.