More and more smartphone and tablet users use their devices for daily actions on a daily basis, and checking email is one of the most common activities we carry out with our devices.
According to a study conducted in December 2013 by Return Path, more than half of the email views made worldwide are made through the mobile devices of its users. The computer desktop and webmail, which have 25% of users who use it respectively, were also studied.
Specifically, the study pointed out that one of the lowest points in mail viewing was recorded on Christmas Day, probably due to the fact that not many work notifications are received. Despite the fact that the time spent reading the mail was quite low on December 25, the percentage of people who used their terminal shot up to 62% more than what is normally used on any other day of the month.
According to a report by Deloitte, the popularity of viewing email is very high, in fact, among tablet and smartphone users, checking their tasks and email is the primary activity in more than half of those surveyed.
been the linchpin of this great increase. In fact, orders placed through tablets have Saudi Arabia Email List increased by 65% compared to the previous quarter, and 60% of purchases from mobile devices are made from tablets.
The negative counterpoint comes from the companies, since according to Ascend2, despite being aware of the need to adapt email messages to mobile devices, most do not modify anything. Only 28% of those surveyed claimed to be adapting messages to new trends.
The study concludes that, although not many of them create mobile content, they do not consider it a complicated task.
The mobile devices have become an authentic continuation of the arm of many people. The addiction to these devices connected to the network already seems an epidemic impossible to stop.
Users are continuously aware of their smartphone, so advertisers who fail to reach consumers through their email marketing campaigns assume that In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. the problem is with their product, but in reality the big problem is to get attention within from your own mobile universe full of notifications.
