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New limits to companies email marketing by the GDPR

The new framework of the RGPD, clearly oriented to the protection of the user through a greater guarantee of confidentiality, creates new obligations for all companies.

According to the opinion of specialists linked to email marketing such as Viwom, user permissions to advertising marketing put a siege, especially, to companies belonging to the sector.

After the approval of the European RGPD, the user’s authorization to send information is mandatory since many of the users accepted conditions without knowing what was being authorized. For this reason, the double OPT-IN, even though it is not mandatory, becomes a tool used by companies in order to obtain unequivocal consent for the receipt of information of commercial origin.

Now more users restrict the use of their data by companies generating a real loss of Engagement. That is why it is estimated that the databases managed by the companies will fall to half of the users, notably reducing the reach and access of the brands to potential clients. But as in everything, the new restrictions and the new authorization process can be used to generate new opportunities as well.

In this sense, the commitment of brands and companies should be aimed at finding new  Kuwait Email Address content with a level of attraction in which artificial intelligence has a lot of weight as a tool to recover and improve that Engagement.

New horizons are proposed such as the possibility of personalizing video emails individually, in such a way that, although two people have the same interest in a certain product, the clip descends to show subcategories based on individual preferences. By interests, needs, previous experiences …

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To conclude, Ramón Anadón, Founder and CEO of Viwom, indicates that “the user must enjoy everything that makes him happy and what he prefers. A more segmented information, proposals according to your experiences and your journey as a consumer should be

the starting point for agencies to innovate by creating on-demand email marketing campaigns  they will have a Buy Leads  first impression of you or your company.  and recover the Engagement that has previously been lost on the road with the new European GDPR . “

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