Consumers are becoming more critical, including journalists, NGOs, environmental Cuba B2B List organizations and consumer organizations who point out the unreliability of some sustainability claims. Drawing up a sustainability claim therefore requires care. The five conditions in this article help your company to communicate Cuba B2B List credibly about sustainability. With the sustainability promise in your communication, focus on: Substantiation with facts Control by an independent party Clarity and simplicity in your promise Measurability Don’t promise Cuba B2B List more than you can deliver With a demonstrably sincere sustainability promise, you win the trust of your target group.
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This benefits the reputation of your organization. From a Cuba B2B List social impact point of view, it is not only about the sustainability of products. A company that shows an active involvement in society must also be ready to make its voice heard in a social debate. How do you approach this as a company without Cuba B2B List incurring reputational damage? You can read more about this in this white paper on brand activism. The Dutch spend an average of one and a half hours a day* on their timeline. Young people even 2 hours and 20 minutes. For inspiration, to Cuba B2B List communicate, to entertain or to buy something. An interesting place for marketing professionals to be visible. A large reach and high engagement is often the goal.
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However, research shows that the goals set for social media are not Cuba B2B List always achieved. High time for Frankwatching to investigate among our readers where marketing and communication professionals see opportunities, but also challenges. Market research agency Markteffect surveyed 192 respondents that Cuba B2B List were relevant to us about their goals and challenges for social media . The respondents have positions as Cuba B2B List marketing and communication officer, online marketer or director. The number of respondents may not be very high, but they are in the middle of the target group in terms of relevance.
