This is also a signal to get started with video ads. Go test and see what it can deliver (extra) for your customers. A few new features are: Ads within YouTube shorts Video ads on Google Discover The trim tool that converts a long video into a 6 second bumper ads Add a voice-over to your YouTube video ad In addition, it has recently become possible to use audio ads . You can also reach people who are on the road and don’t have a screen to watch a video. This is how you also reach the podcast listeners. 7.Voice search Voice search has long been on the trend list for SEA.
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It’s certainly not one we should forget before 2023. Now that multisearch can be used, I can imagine that voice search will also grow. But people search differently when they speak than they do when they type. For example, you will notice that people are more likely to ask Indonesia Phone Number questions instead of typing in a few keywords. It is therefore important to include longtail keywords in your keyword targeting for voice ‘searches’. Here too, the use of broad keywords could help you. As a result, the algorithm continues to look for relevant searches that match your set keywords. How do you adjust your SEA strategy? The above trends will probably have an impact on your current SEA strategy. For e-commerce parties, a lot will change in terms of shopping experience.
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