This is also a signal to get started with video ads. Go test and see what it can deliver (extra) for your customers. A few new features are: Ads within YouTube shorts Video ads on Google Discover The trim tool that converts a long video into a 6 second bumper ads Add a voice-over to your YouTube video ad In addition, it has recently become possible to use audio ads . You can also reach people who are on the road and don’t have a screen to watch a video. This is how you also reach the podcast listeners. 7.Voice search Voice search has long been on the trend list for SEA.
A Lowered Page Ranking
It’s certainly not one we should forget before 2023. Now that multisearch can be used, I can imagine that voice search will also grow. But people search differently when they speak than they do when they type. For example, you will notice that people are more likely to ask Indonesia Phone Number questions instead of typing in a few keywords. It is therefore important to include longtail keywords in your keyword targeting for voice ‘searches’. Here too, the use of broad keywords could help you. As a result, the algorithm continues to look for relevant searches that match your set keywords. How do you adjust your SEA strategy? The above trends will probably have an impact on your current SEA strategy. For e-commerce parties, a lot will change in terms of shopping experience.
A lowered link equity
For B2B parties it is important to focus on the long tail keywords so that the content and Buy Leads advice on the website can still be found. Videos, audio and images will play an increasingly important role in the customer journey for all types of consumers. It is important to respond to these changes. You want to remain visible in this dynamic search world. What is the most important trend for you? What steps are you already taking to usher in 2023? Let me know through the commentsWhat has Vodafone done: The rendering for a widget moves from client-side to server-side, resulting in less render-blocking JavaScript Server-side generated critical HTML Images optimize eBay Ebay started a test in 2022 that focused mainly on the content displayed above the fold.
