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Only 5 out of 15 fashion brands adapt their emails to mobile devices

The agency specialized in Email Marketing, digital response, has just published the Benchmark of Email Marketing Reatil 2017, which analyzes the use made by well-known fashion brands in the retail industry of email marketing.

This benchmark, free to download, is the Result of the analysis of the shipments of 15 very relevant brands in the fashion sector from the moment of opt-it to those received during the following month, specifically in April 2017.

This new edition is also presented not only as a tool for comparing and analyzing the Lebanon Email Database  different email marketing actions that currently exist in the Spanish fashion sector, but also allows the comparison of results and conclusions.

Well-known brands such as Massimo Dutti, Cortefiel, Desigual or Pull & Bear, among many others, participate in this benchmark. The objective of this benchmark is to study the most important elements that make up an email marketing strategy. This is based on a good treatment of the registration process,

the adaptation of the emails to mobile devices, the personalization, the identification of the sender, the email retargeting, the days and frequencies of sending, the subjects and the type of campaigns launched.

Carrying out this analysis has been very useful due to the amount of surprising data that it has provided, such as that only 5 of the 15 brands analyzed adapt their emails to mobile devices for 81.5% of the users who use the mobile for check email.

Another interesting data obtained is that Sunday was the day of the week where most of all in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.  shipments were made (23.74%), except for Saturday (5.76%).

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