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Product Analysis Talking about bookkeeping, a chat book is not easy

Today, As well as the general market structure of the bookkeeping industry is basically determined, the bookkeeping sword has taken a slant and integrated development elements to create a chat book book, which has attracted a large number of loyal users born in the 1995s. This article analyzes the product form of NaoTao accounting from multiple perspectives, such as product iteration path, target user analysis, product analysis, and competitive product analysis, and puts forward its own suggestions.

 Iterative Analysis

As well as can be found from the iteration path that Taotao. Accounting made a major adjustment to its product strategy and positioning a month after the 1.0 version was launched. In September, 2018, the 2.0 version of RiTaoTao combined the development elements Thailand Phone Number and launched the chat accounting function, allowing users to complete the accounting in the dialogue scene with the avatar, and retain the core functions of accounting tools On the basis of constantly innovating and developing new entertainment interactive functions. Since then, Taotao Accounting has gradually transformed from a accounting and financial management tool to an entertainment application centered on the accounting function.

User modeling

Thailand Phone Number

Xiao Wu has always wanted to develop the habit of keeping accounts, but all failed. By chance, Xiao Wu discovered Taotao Bookkeeping. This app can not only book accounts, but also set the chat object as his favorite male star. And complete the bookkeeping by interacting with idols.

As well as downloading the account book, Xiao Wu opened the app and prepared to record the spending of the day. So she added her idols A and B as chat objects. Set the relationship between A and herself as boyfriend, and the relationship between B and herself as brother. And added A and B to the group chat together. Xiao Wu recorded today’s expenses through chats with A and B. Every time an account is recordd, idols A and B will reply with thoughtful words and emoticons according to the content of the account. After not keeping accounts for a period of time. The avatars A and B will also take the initiative to send the latest celebrity news to Xiao Wu, Xiao Wu thinks it is great.


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