The results of this research certainly provide direction. All results Guatemala B2B List are contain in a whitepaper that you can download below, and a summary of the findings can be read below. About the respondents 39% is between 18 and 34 years. 49% between 35 and 54 and 12% is 55 years or older. With regar to Guatemala B2B Listthe roles: 52% are marketing and communication employees, 16% director and 14% marketer. 7% are social media marketer, 7% content employee, 5% ‘other’. The respondents are nicely distribut across the various sectors, with the exceptions Guatemala B2B List being communication and business services. In terms of responsibility, 56% say they are ultimately responsible for social media activities and results.
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38% is co-responsible. Social Media Strategy Do marcommers also Guatemala B2B List work with a social media strategy ? Yes, of course! 40% works on the basis of an annual strategy. ‘No’, answers no less than 30%. And 20% view it every six months. Market research Frankwatching and Markteffect on the use of a social media strategy. Business social media at the forefront LinkedIn is most often use for communication and marketing purposes (92%), follow Guatemala B2B List by Facebook (86%) and Instagram (84%). TikTok (7%) and Snapchat (2%) are hardly use. Incidentally, these Guatemala B2B List channels are use more often by organizations where younger marketing communication professionals work, in the 18-34 age group.
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Outcome of social media benchmark study: business use. In their Guatemala B2B List spare time, Marcommers are more likely to be on Instagram (91%), follow by LinkedIn (91% and WhatsApp (88%), followed by Facebook (85%) and YouTube (64%). TikTok follows at a distance (21%). Remarkable : 2% do not use social media. Private Guatemala B2B List use of social media among marketing professionals. Goals reach and engagement are not achieve The most important goals for the use of social media in the previous year: increasing reach (72%), and creating more engagement (60%). We also aske Guatemala B2B List whether these goals have been achieve. Unfortunately, this does not appear to be the case for a large group: 31% and 19% respectively answer this question with ‘no’.