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Real Estate Marketing – Ep. 3: Content Marketing

What is the goal of a landing page?
The objective of a landing is to obtain data from potential customers who are on the Internet to initiate a contact or relationship with a brand, product or service.

To fulfill the aforementioned objective, a Landing Page must provide information regarding products, services and / or business activities or a brand. Landing Pages can also be used to persuade potential customers to purchase a respective product.

Landing pages are also known as capture pages, since they are intended for customers to leave their contact information in order to initiate a set of communication activities within the framework of what is known as sales processes or funnels.

What happens on a landing page?
In a landing page, essentially, a provider presents information about a product, service or event, then Internet traffic is generated or directed to said page so that interested people or objectives can reach it and have knowledge of the product or services.

In a landing, people who are most interested in the product, service or event being promoted can leave their basic data or their contact data, such as a name  Burkina Faso Email List and email, mainly, although there are cases in which more information is required, however, not It is recommended, you can recognize or identify cases in which companies or brands request telephone, location, city, among others.

From the contact data collected, the brand or company initiates a communication process with those potential customers who have expressed greater interest, that is, a sales process or sales funnel is initiated.

Where can I develop a landing page?

See also  Inbound marketing to get Business leads

It’s not just about posting motivational quotes and properties, your content needs to follow a strategic framework. In this episode I share with you my two favorite strategic frameworks for content.

What basic elements should a landing page have?
There are a series of basic elements that the entire landing page must have, the first of which is an attractive title, a sales page must have an attractive title that allows or attracts the attention of potential customers or leads, in addition to a title attractive must have a description of the product or service to be presented or marketed, as well as a description of the supplier, brand or company.

It is also important that the landing pages have an image of what is being sold so that the landing page does not look simple or basic, also the landing page must have an invitation or a call to action, that is, motivate or invite Visitors to this page to leave and record their personal contact information.

In addition to the above, a landing page must have the registration form or boxes before adding it to  Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower  where visitors or potential clients are going to enter personal data, to be attached to the database or brand list, and start a further communication process.

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