A thought leader should be innovative and introduce new Malta B2B List insights, concepts or methods. The thought leader occasionally shakes up the field or industry, and the image that exists of it. You cannot achieve that with ‘only’ the marketing department. It requires time, resources and (mental) space for Malta B2B List research and innovation. With understanding and a safety net for possible mistakes. Also take into account Malta B2B List possible extra costs, not counting the marketing costs. Claiming thought leadership also requires rethinking the customer groups you focus on. Which new and existing customers might no longer fit the thought leadership sought? And which customers reinforce that?
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For example, it could be that you are more likely Malta B2B List to opt for customers with more status or a better match than for customers with a higher return. The choices Malta B2B List you make in this regard can have consequences. Be prepared for an interesting discussion about this between sales, marketing and finance. 2. Excellent expertise is not enough No innovation, no thought leadership. Being able to, but above all Malta B2B List daring to innovate, is a hallmark of thought leaders. Bringing innovation requires time, space and research. Research reveals data that others do not yet have. This provides new insights that can lead to other, innovative methods, products or services.
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Or to an entirely new concept that has previously gone Malta B2B List unnoticed within a field. Innovation also requires well thought-out processes, so that you know that you are doing thorough research and that the innovative products or services deliver what they promise. But innovation also Malta B2B List requires courage and that brings me to the third pitfall. 3. Walking Safe Marketing Paths Walking the safe Malta B2B List paths will not get you there. But if you want to innovate, it does entail risks. Financial risks and risks to your reputation. Change often encounters resistance.