Google Business Profile It is important to have a Google Business Profile. This way you can stand out within the local pack in the SERP. Make sure the profile is up to date at all times. A few tips: If you have multiple locations, it is important to create a Google Business Profile per location to be clearly visible per region. Make sure you actually enter your company name as company name. Google no longer appreciates you processing a keyword in this field.
Play on Image Search
More value is placed on the exact use of your company or Namibia Phone Number name. Reviews are increasingly important to gain trust (also from consumers). Focus on collecting reviews. This also makes you stand out in the local pack. You can add services and products in your Google Business Profile listing . Do this! Show the user what kind of products you offer so that it is clear at a glance. If people are interested, they will click through to your website. This way you also ensure that the right target group ends up on your website. Share information and news items via posts to inform your target group as well as possible about promotions, news, or other information about your company.
A Few Tips to Optimize Images
Local pages by region Create local pages by region. For example, if you are a roofer in The Hague but would like to be visible in the surrounding cities in the Randstad, you can create pages for those regions. If you want to be visible in Leiden, you can create a Buy Leads for the keyword ‘roofer Leiden’. This way you still have a chance to be visible when people are specifically looking for a roofer in Leiden. With this method you mainly attract consumers who use local search terms.
