This is possible through Google Lens. Users can ask a question about an object in front of them. Refine the search by color or brand, for example. Because every person searches differently, our SEA strategy will also change. Make sure you use enough image extensions and also focus on long-tail keywords to be visible. In addition, it is useful to work on your product feed – make sure it contains as much information s possible. Video placative SERP Lowers Click Through Rate (CTR) During the Search On 2022 event it became known that Google will increasingly try to provide answers in the SERP itself. without the user having to go to a specific website to read the information or buy something. This will also affect SEA ads.
Video and Audio Play a Bigger Role
It is expected that users will click less often on a search result (ad or organic SEO text result). Advertisers will have to take into account a lower click through rate (CTR). That doesn’t mean you should lose all hope. Make sure your ads continue to stand out and use image extensions, short and India Phone Numbe powerful headlines and other handy (dynamic) extensions. 5. Importance of a richly filled feed Not only the SERP is being overhauled, but also the way users can shop via Google is changing. During the Search On 2022 event, Google indicated that the user experience for shopping is getting better: it will be more visual, product images can be shown as 3D images, more filters will be added and users will even see personalized recommendations.
What is duplicate content
This is important for advertisers who run Performance Max campaigns. A good, richly Buy Leads filled feed is essential. Use all the attributes of the feed and provide as much information as possible about the products you sell so that Google has all the information available to show the most complete ad. Also make sure you upload multiple images of your product in your feed to be eligible for 3D images. You can read here how this works exactly . Video player 00:00 00:29 6. Video and audio play a bigger role Video (YouTube ads) was already important last year, but in 2023 these types of ads will become even more important.
