What are currently important trends and developments for online marketing? If you’ve been away for a while, you may have missed something important. That is why we are happy to update you with our must-reads. For a portion of fresh inspiration and tips, so that you are completely ready for the final sprint to 2023!To do: marketing plan 2023he online marketing trends of 2022 For an extensive look at the online marketing trends, you can read the trend overview by Joris Toonder (founder of Yonego Internet Marketing). A few interesting developments: The privacy and data challenges (more on this later in this overview) From targeting on audiences to focus on segments and intents Growing investments of B2B advertisers in online marketing Joris points out the importance of data in his article: “Today’s online winners have one thing in common.
The Online Marketing Trends of 2022
Data is not a department, but is at the core of the culture and forms the most Switzerland Phone Number basis for many (strategic) decisions.” Online Marketing Trends 2ookieless future According to Joris Toonders, privacy and data challenges are an important trend. One part of that is the cookie-free future. You’ve no doubt heard about it: browsers have been working to ban third-party cookies for a while now. Google announced that third-party cookies will be phased out for Chrome at the end of 2023. They are now postponing that to the second half of 2024 . Google says it needs that time to find a full-fledged alternative with the so-called Privacy Sandbox . They hope to find the solution in Topics , which determines which topics you are most interested in based on your browsing history for the past 3 weeks. Timeline of cookies in browsers and legislation.
Reading Tips to Prepare for the Cookie-free Future
Source: tagged The cookie-free future has consequences for your organization. What Buy Leads you still do in the coming months? Leon Korteweg (online marketing consultant) advises in his article on Analytics trends : Put the migration to Google Analytics 4 (GA4) and server-side tagging on the agenda Dedicate at least 10% of your marketing budget to analytics Make your data accessible to everyone through Data Studio dashboards Ensure a clear division of roles in your teams and get the right knowledge in-house Reading tips to prepare for the cookie-free future: From annoying to relevant advertising: choose cookie-free Collecting marketing data without third-party cookies? That’s how you do that! Google bakes cookie alternative Topics.
