Friends of Search is one of the few search conferences in the Netherlands where search specialists come together. The number of presentations is huge and I like to share the SEO presentations, topics and insights that stood out to me positively. Think of the international SEO migration of important elements that increase your EAT and the changing role of in-house SEO. For the third time I visited one of my favorite search conferences: Friends of Search. This year had something extra. Friends of Search: fear of missing out Once a year, many SEO and SEA specialists meet in Amsterdam.
Friends of Search: Fear of Missing Out
There are so many good topics that are discussed at the same time that you are sometimes faced Estonia Phone Number a difficult choice. To alleviate my FOMO a bit, I decided to collect all Friends of Search presentations in one place and Jerel Arkes recorded an interview with most of the speakers for his podcast afterwards . One of these was the talk by Annelies Schreuder-Hoogveld from bol.com. Recently, she was fac with the challenge of successfully launching the multilingual website in the French-speak region of Belgium. Coupled with this international SEO migration, she immediately tried to solve a number of duplicate content issues.
Multilingual Within E-commerce Seo
To prepare for this properly, Annelies divided the steps into 4 phases: 1. Adjust IT architecture Think of building a Buy Leads that ensures that all on page SEO signals are implemented correctly. They call this their TRC system that generates SEO metadata for 16 different page types. Think of: metatitle meta description header tags canonical url Robo 2A number of challenges: The webshop and the TRC system do not speak different languages You have to think about how these systems communicate with each other French grammar differs from Dutch.
