If you already use Google Analytics, you have probably also seen the message. Regardless of which property you open, you’ll receive a message at the top saying “Universal Analytics will no longer process new data in standard properties from July 1, 2023. Get ready now by setting up and switching to a Google Analytics 4 property.” Now creating a Google Analytics 4 property is not the most difficult task.
Extend Data Retention
Setting it up, on the other hand… there is still something to consider. With this article I will Cameroon Phone Number out a little further! For those who are not fully familiar with the upcoming transition, let me briefly explain what to expect: Google Analytics is the tool to keep track of data from your website or webshop. If you have been using it for some time, your data will most likely be shown within Universal Analytics. If you recently created Analytics, you already have a Google Analytics 4 property. As the message indicates within Google Analytics, no new data will be collected from July 1, 2023. Which actually means that from that moment on it will not be of much use to you in terms of website visits. So it is high time to provide your website or webshop with a Google Analytics 4 property. As I briefly mentioned just now, creating a property is not very difficult.
But How Do You Change This Setting
You can easily do this in your current property’s settings ng this, it is important to use the correct settings. In this article I dive deeper into five settings that you should not forget. Let’s go! Setting 1: Extend data retention As a true marketer, you know that data is a true Valhalla. We Buy Leads want to keep data about a website/webshop a little longer. Google actually tries to deprive you of all that possibility right away. By default, a property only stores 2 months of data. You can independently change this period to 14 months. With 14 months you have more options to compare data in the longer term. Which ultimately only leads to better insights.