You have to know them well enough to know what Netherlands B2B List questions they have. Preferably detailed (longtail ) questions that some of them type in a search engine and with which you can usually score well. Another part of your target group will not use a search engine for this, but may Netherlands B2B List come into contact with the answers in other places. Research how your target audience searches and give Netherlands B2B List them the depth they are looking for in multiple ways and places. So not only on your own website, but also explicitly look at the resources that are outside your own management (see pitfall 7).
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Organize funnels differently 6. Prioritize Sales Funnels Netherlands B2B List Clear out the normal sales and content funnels. By this I mean funnels that are based on offering some basic knowledge online and making it discoverable, offering follow-up knowledge in exchange for a name and e-mail Netherlands B2B List address, a series of emails or newsletters and then hopefully at the end of the ride a conversion. F*ck the Netherlands B2B List funnel. Thought leadership is no longer about exchanging knowledge for someone’s consent to be edited. Instead, focus more on building and substantiating your position as a thought leader.
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There can certainly be a process in which you collect Netherlands B2B List old school leads, but as a thought leader in the making, your reputation as a leading provider is just Netherlands B2B List as important. So ask yourself how you can add the necessary floor. You may need to use other techniques or resources. You may need to rely less on automated funnels and more in the people(s) behind the Netherlands B2B List knowledge and innovation. And you may have to set up existing funnels differently, because you now want to achieve more than an average lead. 7. Building on ‘own land’ With content marketing you normally try to build as much as possible on your own land.
