A new report from Sophos ensures that Spain is the second country in the world that sends the most spam to other users’ emails, behind the United States.
The study reveals that Spanish computers that belong to a zombie network, as those that emit spam are called, has grown one point compared to the previous report, reaching 5% of the world number.
These zombie computers are under the control of malware creators, points out Pablo Teijeira, CEO of Sophos Iberia, who are the ones who send massive junk mail. “We are seeing a significant growth in the number of computers infected by bots,” he adds. Infected PCs can become part of cybercriminal networks that use them to commit digital crimes.
Teijeira points out that sometimes the user “does not realize that his computer is infected” because he does not show symptoms, but cybercriminals can earn “millions of euros” with mass spam shipments, stealing confidential data or deactivating the website of a company. To avoid all this, it is necessary to install a security system and antispam filters on the equipment, he says.
As leaders in email marketing, Impacting’s core business is the optimization of results-oriented actions. Among its most outstanding services are Audience Email, Local Reach Email, Retargeting Email, Mobile Email and True Video Email, also being the first Spanish company to market it (1st Semester 2013).
“We have decided to trust comScore to better identify and understand our audience as well as for this information to reach advertisers and help them continue to trust a sector such as email marketing that brings great benefits, both in terms of results and Brand building. ”. Raúl Lara, CEO of Impacting.
In the first audience data, 100% of the traffic will not be considered, since there are technological factors such as those of some ISPs (eg: Gmail) that restrict this Portugal Email List detection, as well as the limitations of the medium for security reasons. Another inherent factor is that in 2013 Mobile Email has reached almost 50% of the total, in the MMX tool the measurement universe is limited to home and work PCs.
Press release. The global marketing agency Adsalsa has published an e-book with a suggestive title: «What you should know if you want to hire an Email Marketing campaign«. A new eBook that can be downloaded for free at adsalsa.com, and that tries to solve the main doubts that may be had when approaching an online campaign.
Beyond what the title may suggest, the document is not structured like an instruction manual. In fact, Adsalsa’s new work is a compilation of articles to take into account in case of proposing an action of this type. Also noteworthy is the structure of the eBook that is distributed before, during and after each campaign.
“What you should know if you want to hire an Email Marketing campaign” is a recommended reading that is conceived as a review of the current situation of this tool, so fashionable in recent years. Adsalsa’s work deals with topics such as content, templates, keys, or the special relationship with the Mobile
Mdirector has just published the guide «email marketing, the perfect ally for ecommerce«, a 24-page document that emphasizes the importance of a good they will have a Buy Leads first impression of you or your company. email marketing strategy to attract and retain customers and even increase the sales of any online store.