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Starbucks wants to change the mood of customers and therefore launches Pumpkin Spice Latte earlier

The Pumpkin Spice Latte has been sold more than 424 million times since Starbucks launched it in 2013. The Pumpkin Spice Latte has been sold more than 424 million times since its launch in 2013
Social distancing and now the so-called ‘new normal’ has imposed a huge challenge on brands to maintain a strong bond with the consumer, so they seek through various resources to strengthen it again, an example of this we see with Kenya Mobile Database Starbucks. We know that the coffee giant usually has marketing actions related to the season of the year, the season, or a commemorative date, but we rarely saw it anticipate as much as with the Pumpkin Spice Latte. This is because for weeks there has been talking that Starbucks would launch in advance its popular (and criticized) pumpkin drink, commonly launched to celebrate fall.

We clearly still have a few weeks to go until the summer is over (almost a month), however, the Seattle company delivered and announced on Tuesday that it will begin selling Pumpkin Spice Lattes in the United States and Canada, marking the earliest launch in the 17-year history of this drink. It just so happens that the prepared beverage of espresso, steamed milk, and a “flavor combination” of pumpkin, cinnamon, and nutmeg, among other spices, has been one of Starbucks ‘ most popular products in recent years, serving as a top of the line. launches Brother Cell Phone List to open all marketing actions and promotions to stimulate consumption for the most festive time of year with Halloween, Thanksgiving, Christmas, and New Years’. Although the anticipation of Starbucks is surprising, it is not the only one, in fact, this year Dunkin ‘ won it, which also launched its menu and fall products available to the public in the United States since last August 19.

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For some analysts, it seems that it is a sign that companies want to end 2020 as soon as possible, marked by the coronavirus pandemic, social distancing, and the decrease in the consumption rate of millions of people. However, it is really a clear symptom that through this type of anticipation of the season, reinforced with the generation of advertising and the reinforcement of brand awareness, it seeks to boost sales, attract customers and, everything, with the idea of change their mood, trying to wrap them in that most festive, joyous season from now on. And, if we are objective, it could be an almost logical move, in this regard, it is enough to see that Pumpkin Spice Latte has represented sales more than 424 million times since Starbucks launched it in 2013, as recalled from MarketWatch.

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