We recently wrote about how PPC managers make keyword research much harder than it should be. If you see a pattern here, congratulations. It’s all about overcomplication. Overconsumption is a frustrating problem because you’re not doing anything inherently wrong. The job will still get done, it just takes a lot more time and effort to get to Belgium Phone Number List the finish line. Let’s say you’re decorating and the goal is to repaint a room a rather gorgeous shade of teal. Now, rather than using a regular roller, you decide to use fine art brushes. It would be a lot more work and take days longer than it should. And why? A more uneven finish? What a useless waste of time.
This Is Ultimately What You Do
This is ultimately what you do with your PPC campaigns when you handle them the hard way. Here are three ways you could fall into the dreaded world of overcomplication… 1. Using the wrong metrics PPC management is nothing without data. Oh, that glorious sweet data. No more guesswork and blind changes to your campaigns. Just the hard facts you need to Belgium Phone Number make improvements and boost your success. Data is a bit of a double-edged sword, however. It gives you all this information for pinpoint accuracy. But the sheer amount available means you can get lost looking for the wrong details and metrics. Note the emphasis on evil here. Indeed, while each metric is important,
They Serve Different Purposes
They serve different purposes. If they don’t match what you’re trying to accomplish, why are you focusing on them? Keep it simple by sticking to the metrics that matter to you. These metrics should be directly related to your goal. Do you have a campaign designed to Belgium Phone Number List improve brand awareness? Look at your impressions. Trying to increase traffic to your website? It’s all about clicks. Want sales and conversions? Say hello to your conversion rate. These are things you already know. Not all campaigns will have the same objective,