That is 2.5 times more than the number of words in a Jip-and-Janneke story. 2. Length of the words The same study by Utrecht University showed that the words from the Jip-and-Janneke stories have an average of 4 letters. Here too, you can more than double this number. Take, for […]
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Every B2B marketer is now familiar with the unprecedented possibilities of digital marketing. Platforms such as Google and LinkedIn offer a range of previously unimaginable possibilities for marketers. Due to all the different possibilities that are currently available, it is almost impossible to become an expert in everything. Sometimes we […]
Employee advocacy can be very important in your content strategy. With the right effort and approach, it can even be darn successful. The main ingredient seems to be the personalization of written content, visuals and other rich content. Individualism is therefore the magic word for a solid employee advocacy program […]
Our search behavior is changing: we increasingly use social platforms as a search engine and we rely on user-generated content. Some social media such as Instagram already offer the ability to search for posts from nearby places or specific locations. If you add locations to your content, it will appear […]
Posters with a large QR code were put up in various cities worldwide. These posters led to the pop-up location. If you managed to find this location, you could win a golden ticket for the CONFIRMED app, so you could buy exclusive sneakers from the CONFIRMED collection. adidas confirmed pop-up […]
The tighter you arrange this and stick to it, the better your data collection! 3 examples of UTM tags How can you use UTM tags in practice? I’ll give you 3 examples. 1. In-store ads with QR code I see many shops and businesses that use narrowcasting. There is a […]
You probably knew that local marketing is booming business for brands. But to continue reaching your target audience, your brand will have to remain relevant to them. Last year we showed how the use of local influencers and brand activism can contribute to this. Two major challenges will be added […]
How do you use UTM tags in your ads? UTM tags can be us in Google Ads, Facebook Ads and anywhere else you advertise to collect information about how visitors find a website through an ad. And about which ads are most effective. To use UTM tags, they must be […]
Suppose you run a campaign as a marketer, but you have no idea what kind of result you will achieve with the campaign on your website, then that is a problem. Because how do you determine where your focus and budget should go in order to generate better results in […]
This means that, in order to make it as easy as possible for Google’s algorithms, for semantic search you should focus on developing valuable, relevant content that matches the search intent of the user. A clear and well-organiz strategy that you could use for this is to work with so […]