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Ten Myths about Creativity

By nature we are creative beings, but due to our laziness, fears and paradigms, we totally forget that we possess this ability and we go on the easy side of waiting for others to do the creative work and we simply go through life without contributing absolutely Nothing, the only thing we do is fill ourselves with wrong thoughts that serve as excuses for not being creative, below I present ten myths about creativity, so that you avoid falling into them.

1. “I am not creative”

I’ve heard a lot of people say just that: “I’m not creative.” The truth, of course, is that we are all creative. That is what differentiates us from parrots that can say funny things but could not have a creative idea, even if their life depended on it

The truth is that we are all creative. And while some people are naturally more creative than others, we can all have creative ideas.

The problem is that, as we grow older, most of us learn to inhibit creativity, for work-related reasons, acceptable behavior, and adjust to the idea of ​​being an adult.

2. “It’s a stupid idea [or silly, or ridiculous]”

People say this kind of thing to colleagues, family and even to themselves. In fact, this is one reason why people think they are not creative: because they have a habit of censoring their creative ideas, saying that they are stupid, that they no longer feel creative.

The next time you have an idea that you think is stupid, don’t censor it. Instead, ask yourself how you can improve it.

3. “Creative people always have great ideas”

Lie! Creative people always have ideas. Like it or not, they are people who have ideas and share these ideas (often with people who say their ideas are stupid!) All the time. Of those ideas, a few are great. Many are good. Many are mediocre and few ideas are really stupid.

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Over time, we tend to forget the bad ideas of creative people and only remember their great ideas.

4. “Constructive criticism will help my colleague improve his idea of ​​it.”

Oh yes, and tripping a child when learning to walk will help improve their walking skills. Silly stuff! Criticism, be it constructive or destructive (as most criticism really is) crushes creative thinking and teaches your colleague that it is best to keep your ideas to yourself.

Likewise, other colleagues will see what happens when ideas are shared and will also learn to keep ideas to themselves. New ideas are fragile. They need care, and not kicks. Instead of criticizing a colleague for his new idea, challenge him to improve it by asking how he could overcome the weak points of the idea.

5. “We need new ideas for the next product launch. Let’s get the marketers together and do a brainstorming section. ”

This is a surefire recipe for the same kind of results you’ve had in the past – uncreative ideas.

The technique known as brainstorming, brainstorming or brainstorming as well as any event called for more creative results works best when there are a wide variety of participants.

Do you want ideas? Bring people from sales, accounting, human resources, finance, management, production, design, research, legal, and others together in the brainstorming event. Such a wide range of knowledge, experiences, and backgrounds foster a wide range of ideas. And this translates into more creative ideas.

6. “For our innovation strategy to be a success, we need a process review system for the detection of ideas and the determination of which ideas to apply.”

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In fact, the review process very often means the erosion of creativity by de-risking ideas. The most important component to innovation is having a business-centric method of soliciting and capturing ideas. The campaign ideas approach – where I challenge employees to come up with ideas on specific business questions, such as “how could we improve product X?” it is the best way to focus innovation.

A transparent tool that allows employees to present, read, and collaborate on ideas is the best way to focus creative thinking. And, working out your challenges effectively is undoubtedly one of the most important aspects of successful business innovation. (See

7. «This is a good idea. We are going to implement it »

When we are looking for ideas, we have a tendency to stop looking and start applying the first idea that comes to mind. Sadly, that means any great ideas you might have had, to have more time to think, are lost. Plus, good ideas can be turned into great ones with a little more creative thinking.

Therefore, you should not think of a good idea as an end – it is a beginning of the second stage of creative thinking.

8. “Drugs will help me to be more creative”

The 60s with the culture of drugs and glamor for musicians and artists to be more creative, gave rise to this myth. And possibly a little alcohol helps loosen inhibitions and not criticize your ideas as much as you would if your inhibitions had not been loosened (or it may work just the opposite …).

But drugs and alcohol will alter your mind and it is very likely that you think you are a  Indonesia Email Database more creative person. However, to the rest of the people watching you, you just seem like an out-of-control and unpleasant person.

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9. “If it ain’t broke, don’t fix it.”

The other day I was in a workshop where some people were complaining about a colleague who always had ideas. Worse still, she wanted to implement those ideas to change processes that are working perfectly well.

Sadly, too many of us (but not you, of course) are like those complainers. If something works fine the way it is, whether it is a machine or a process, we often feel that there is no need to change the way it works.

Fortunately, Dr. Hans von Ohain and Sir Frank Whittle did not think so – otherwise we would continue to fly propeller planes. Note that airplanes were working perfectly well when the two gentlemen in question individually invented the jet engine.

10. “I don’t need a scorer. I always remember my ideas «

Maybe. But I doubt it …

When we are inspired by an idea, that idea is very often presented out of context with what we are doing. Perhaps a dream we had, when we wake up inspires us with the solution to a problem. But then we get up, we have to take care of the children, breakfast, that important presentation that we are going to give in the morning crosses our mind, the panic to  Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower  that the children are late for school, take the train (on the bus or start the car), etc – so until the end of the afternoon when we finally have time to think about the problem.

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