The SEO landscape is very dynamic. Of course, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things keep changing in an endless spiral. This year, Google, along with other huge platforms, is increasingly trying to be the end destination of their users’ journeys. This, more than anything, sets the Canada Phone Number List big SEO trends for 2020, as we now need to find the best ways to stay effective within the framework that Google has created. 1. No-click searches are the new normal Thanks to SERP features like snippets, Google local packs,
Knowledge Graphs, and More
knowledge graphs, and more, more than half of all searches are now “no-click searches.” This means that the user’s query is answered on the SERP itself, without them having to click anywhere. What are we doing? Do not panic. Consider what kind of search it is: it’s people looking for your address and phone number. Or people looking for a quick and easy answer to Canada Phone Number a question. Those particular clicks probably wouldn’t convert anyway, so shouldn’t be a concern. Identify the keywords that can actually generate clicks. By using Rank Tracker in conjunction with your Google Search Console account,
You Can Analyze Which Keywords You Are Actually
you can analyze which keywords you are actually optimizing for clicks. This way you save a lot of time and effort to optimize queries with keywords like “when”, “how much”, “what year”, etc. These are vital for content, of course, but shouldn’t be the Canada Phone Number List focus of your SEO efforts. 2. Do your best to optimize rich and featured snippets In the situation where no-click searches are so prevalent, the information displayed on the SERP itself is now more important than ever. Two great ways to stand out are to get rich or featured snippets.