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The Added Value of Microsoft Ads for B2b

Every B2B marketer is now familiar with the unprecedented possibilities of digital marketing. Platforms such as Google and LinkedIn offer a range of previously unimaginable possibilities for marketers. Due to all the different possibilities that are currently available, it is almost impossible to become an expert in everything. Sometimes we can’t see the wood for the trees. This ensures that we as marketers focus our attention on the marketing opportunities that yield the most return. That sounds very logical, but there is a pitfall hidden in this way of working.

An Advertising Platform for B2b Marketing

You automatically pay less (or no) attention to the possibilities that are les obvious Sri-Lanka Phone Number Microsoft Ads Microsoft Ads is Microsoft’s advertising platform. This platform makes it possible to advertise within the search engines Bing , Ecosia, DuckDuckGo and Yahoo. Combined, these search engines have 6.84% of the market share in the Netherlands. In addition to running advertisements within search engines, Microsoft Ads also offers advertising space for display advertisements on major websites such as MSN and Outlook.

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Microsoft Ads Vs. Google Ads

This makes the platform suitable for both branding and performance campaigns. An advertising platform for B2B marketing Many large companies use Microsoft as their default operating system. Microsoft Edge is the default browser and Bing is the default search engine. For B2B marketing, this means Microsoft Ads is an indispensable advertising platform. If you do not use this and only Buy Leads on Google Ads, for example, there is a chance that you will not reach part of your target group. This is one of the reasons why we always recommend using Bing Ads in addition to Google Ads. We explain the other reasons below. Targeting One of the most important features of the main B2B platform LinkedIn is the ability to target your audience very precisely.

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