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该活动可以追 新加坡电话号码 溯到年最初

涉足内容营销使品牌利益相关者摆脱了对广告、无处不在的标牌和古怪的超级碗大片的典型 30 秒电视依赖来吸引观众。这个想法很简单:创建引人入胜的内容,以帮助建立数字形象并通过更广泛的渠道接触消费者。品牌如何实现这一点要复杂一些。它创建了一个客座博主网络,为其网站做出贡献,并培养年轻、令人兴奋的人才,以帮助吸引新的受众。

该品牌在不同的平台上推出了独特的促销和赠品,包括专门的移动应用程序。它确实利用了几乎所有可以想象到的媒体形式。可口可乐的一项风险更 新加坡电话号码 大的举措是在巴基斯坦和印度分发配备摄像头的开瓶器,以鼓励客户将他们的录音上传到社交媒体,并突出数十年冲突双方的人们所享受的乐趣。共享经验。这个想法很简单:创建引人入胜的内容,

以帮助建立数字形象

并通过更广泛的渠道接触消费者。可口可乐实施的最明显的策略可能是其“分享可乐”活动,该活动最初于 2011 年在澳大利亚推出。该品牌将个性化概念融入自然,设计了一款特殊的瓶子,其中包含 150 种可乐。可口可乐是当时奥兹国最受欢迎的名字。该活动鼓励顾客将带有名字的瓶子赠送给朋友和家人,跟踪带有他们名字的产品,并在社交媒体网络上分享图片和视频。

新加坡电话号码

可口可乐甚至将这些客户体验重新纳入其营销和广告中。 “Share a Coke”在 Down Under 取得了巨大的成功,在第一个夏天迅速传播并帮助该公司运送了 2.5 亿瓶和罐头。对于那些在家里记分的人来说,这大约是每位澳大利亚居民 10 个单位。可口可乐随后将该活动推广到其他市场,取得了类似的结果。 “分享可乐”计划通常被认为帮助该品牌扭转了销量下滑的趋势。

外卖 简而言之品牌不遗余力

它不怕在开箱即用的想法上掷骰子,同时仍然支持可靠的数字营销策略。虽然我们“大流行”中没有人有资源投资于这样一个雄心勃勃的项目,但我们仍然可以从这种尝试、承诺战略和坚持到底的意愿中学习。这可以包括将新形式的媒体纳入您的入站营销策略。移动应用程序、播客、测验、交互式信息图表——全部在桌面上。不要害怕与目标受众一起尝试新事物。

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