Personally, it seems unusual to me that such an extensive and lucrative business has been created out of something as natural and basic as food. What would our ancestors think? Would they pay to be told what they should eat?
The business of diets to lose weight is undoubtedly a phenomenon of this western culture developed in the material and in excess.
Obviously in a third world country no one would buy the Dukan diet book or spend a fortune on a trendy nutritionist.
Obviously this business of diets, specialized centers, miracle diets, all these weight loss treatments obey two fundamental things, I would dare to say: Excess and Vanity. In our modern civilization these two aspects have become law. Today wealth is measured by excess. No matter how much money a company or its shareholders make, they will continue to want to earn more and more and the means to get it will not matter.
The rich man who has 2 yachts wants 4, millions are spent that could feed hundreds and thousands of people, on paintings, which no matter how art they are, are still paintings. Everything to satisfy vanity. People eat excess food and eat more and worse, but above all more, the cause of obesity is undoubtedly excess. And the problem is that its consequences,
Hence the success of this diet business, of this entire market, the search to solve this conflict. Despite the fact that anyone with common sense knows that in order not to be fat, they must eat healthy and balanced Indian Email database in the right measure and do adequate physical exercise, there are hundreds of thousands of all ages and social conditions, people who sign up for a Miracle diet, to a dietary treatment, they buy a book or go through a specialized store. Everything to overcome the excess-vanity conflict.
As an example I will put the diet devised by Dr. Frances Pierre Dukan, so fashionable these days. The Dukan diet is a hyper protein diet that eliminates the body’s energy intake, given by Carbohydrates and Fats. This way you lose weight, but you can eat in EXCESS everything else, that is protein and vegetables that is allowed. In addition to the marketing that surrounds this diet that makes it so attractive,
it is true that it works (as it would not work by removing the calories from our diet), but the basic problem, would it be solved? … and the basic problem is the excess and this diet enhances it more than anything else. However, as a business it is a success, since it has triumphed all over the world and all thanks to exploiting the psychological aspects, in this case the excess-vanity conflict.
In conclusion, I will say to Buy Leads the basket googlo it; You will be able to discover if in another store the price is lower that by analyzing the psychological aspects of society and its behavior, variables can be detected for a business to be successful or not.
