You probably knew that local marketing is booming business for brands. But to continue reaching your target audience, your brand will have to remain relevant to them. Last year we showed how the use of local influencers and brand activism can contribute to this. Two major challenges will be added to this for the coming year: creating experiences and engagement with the local community. Read all about this and other local marketing trends for 2023 in this article.
Creating Experiences With Local Events
Creating experiences with local events After spending two years behind the laptop and mainly following online events, the live events returned in 2022. A trend that will only continue next year. Looking ahead to 2023 , 85% of event organizers Romania Phone Number at least three live events planned . What we will see in abundance in 2023 are micro events and local activations. Instead of over the top events for everyone, the smaller events, organized by a local branch, for example, will increase in popularity. Instead of large scale, the focus is now much more on involvement and intimacy.
Pop up events
Small events at a local level are a lot more personal for the visitor. This contributes to the formation of the personal bond between brand and customer. In this way, even the biggest brands can form an emotional bond with consumers. They Buy Leads a lot more connected to the corner shop than to an international chain. Pop up events Another activation trend that we will see a lot in 2023 are pop-up events. Not to be confused with a pop-up shop: during a pop-up event or activation, products are not always offered for sale, but brands build a temporary brand experience.
