Employee advocacy can be very important in your content strategy. With the right effort and approach, it can even be darn successful. The main ingredient seems to be the personalization of written content, visuals and other rich content. Individualism is therefore the magic word for a solid employee advocacy program in 2023. Adobe ‘s Make It Personal report , which surveyed more than 6,000 European consumers, showed that consumer content changes are even more significant than I ever imagined. Therefore, train your employees in personalizing content, so that they actually get to work with their posts, by doing the following: To be made concrete, with relevant and concrete applications from the field; To be completed with anecdotes; Provide with data; Can be combined with visuals and other personal content.
The Importance of Personalization in Employee Advocacy
No less than 78% of consumers indicate that their taste is changing and 37% even see themselves completely differently than they did 12 months ago. So good luck, with a solid content program. The importance South Africa Phone Number personalization in employee advocacy In addition, the algorithms keep changing. In the majority of our employee advocacy programs, the focus for content sharing is still on the LinkedIn platform. Every year we see such platforms make changes.
Personal Content
A good mix of content therefore appears to be a golden move; in almost every content program, by the way. In fact, we see this reflected in solid algorithm research , which is not much of a surprise in itself. What may come as a surprise is that 99.9% of all users generate less reach. Remember the bit about tastes that change? What does this mean concretely? You have to trigger your Buy Leads even more by making content personal. Don’t always stuff your program with one type of visual, content or social media post. Try to move towards more variation, so that thirty employees do not post exactly the same post online. LinkedIn is absolutely not a fan of that.
