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The professional influencers and the not so much

It is very surprising how the roles of the spokesmen of the last century, the now influencers, have evolved and, curiously, they even coexist throughout the segments they are aimed at.

I explain.

Before the advent of the internet, influences were the brand ambassadors or spokespersons who were the artists of the moment. They were like the equivalents in Mexico to the inflatables of Andrea Garrett, Jacky Raconteurs or Raúl Zara, who likewise advertise an ointment for toenail fungus or a kitchen set where eggs jump. to have their audience in a wide variety of target groups or targets. . And they can also navigate between online and offline, but their native land is offline.

And then we have the more than famous influence’s, those who have barely a decade in the universe of marketing phenomena.

The influence’s that arise in social networks have grown in importance since the time of Yuya and now even makes an “inspirational career” for children, as when children wanted to be a ballerina or firefighter before.

Regardless of the genre or the niche to which these influences belong, there are two main types: the studied and the improvised.

Those studied
They are individuals who have their speech perfectly structured, to the extent that Afghanistan Email Address  you can believe that you follow them because of their enormous and intelligent content, when in fact, all the time they are selling you something without realizing it.

They know perfectly all the regulations and limitations, both of the world in which they operate, as well as the promotion laws of any category of products. And if they don’t know, they study it before accepting a contract.

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The improvised
Those who abound, those who get into trouble whenever they can, those who have no idea what they are doing … those who are very good at talking, looking good on camera. They can have studies or not, and they throw  Buy Leads themselves like a goat in glassware to break whatever it is, although when the bill arrives for the payment of its consequences, they make a face of no-break-nor-a-plate, and some no longer resurface.

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